What Has Changed in the Marketing Industry?

How has marketing changed?

In the last eighteen months, marketing has gone through quite an evolution. But then again, isn't it always changing?

Yes, marketing is always evolving in some way, but since the pandemic, marketing your products and services to your target audience has gotten more and more tricky.

It's also gotten more personal.

Sarah Stahl goes into fascinating detail about this in episode #6 of So, What Has Changed?, the Mitzi Jane Media Podcast.

Sarah's message to marketers is simple: Stop selling, and start storytelling.

People have made it pretty clear that they're tired of companies bombarding them to buy, buy, buy. The trust between business and consumers begins to crumble. Customers become tired of constant advertising. We see this in TV, with streaming services that eliminate commercials. We see this in electronic media sources, where you can purchase ad-free versions of apps, games, music, and videos. 

People don't want to hear your sales pitch.

What people really want to hear is your story.

It sounds terrifying, doesn't it? Truth be told, when you start telling your personal and business story, people start tuning in. They can relate to you on a personal level, and they enjoy the organic draw. Sharing your story is vulnerable. It's asking potential customers to trust you. It offers them an authentic view into your why behind your business, and shows them your message in a real and raw way.

Sharing your story helps people know you, see you, and care about what you do. 

Sarah Stahl, who has been in marketing for ten years, didn't like the direction marketing was heading. She wasn't a fan of marketers crossing ethical lines. She decided to speak up and write a book to encourage marketers to do the right thing, think about reaching customers in a different, organic way, and re-establish trust in the industry.

In Sarah's book, Made to Market: The Reimagination of Marketing and Branding for the Emerging Marketplace, Sarah suggests that businesses and marketers need to listen to their customers. The customers will tell you what they want, if you'll lend them an ear. They will lead you into the future of marketing. Your customers will tell you everything you need to know about how to reach them.

Tune in to the latest episode below, or check it out on your favorite podcast app. 

 

Come back next week for a fresh episode!
 
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