How has marketing changed?

In the last eighteen months, marketing has gone through quite an evolution. But then again, isn't it always changing?

Yes, marketing is always evolving in some way, but since the pandemic, marketing your products and services to your target audience has gotten more and more tricky.

It's also gotten more personal.

Sarah Stahl goes into fascinating detail about this in episode #6 of So, What Has Changed?, the Mitzi Jane Media Podcast.

Sarah's message to marketers is simple: Stop selling, and start storytelling.

People have made it pretty clear that they're tired of companies bombarding them to buy, buy, buy. The trust between business and consumers begins to crumble. Customers become tired of constant advertising. We see this in TV, with streaming services that eliminate commercials. We see this in electronic media sources, where you can purchase ad-free versions of apps, games, music, and videos. 

People don't want to hear your sales pitch.

What...

How has the hospitality industry changed?

In the latest episode of So, What Has Changed?, the new Mitzi Jane Media podcast, Tynette Lynch, the newly appointed Director of Hospitality and Tourism for the city of Hoover, tells us a few interesting and unexpected things about how the hospitality industry has changed. 

Tynette has over 30 years experience in the hotel management industry. In all her experience, however, the shifts she's witnessed have been both a sad and pleasant surprise.

The pandemic lockdown has created a ripple effect on America's economy and local businesses, but it also created positive changes at outdoor venues such as Aldridge Gardens. Tynette was thrilled to notice that the gorgeous gardens saw an explosion in the number of visitors. Their average number of visitors went from 85,000 - 90,000 per year to a whopping 150,000 per year. It made the perfect place for people to bring their families and feed their souls...

The power of podcasting is an opportunity you can maximize for your business.

Not that long ago, few people had even heard about podcasts. Now, podcasting is on the rise, and there are many ways you can ride that wave of opportunity to benefit your business.

Here are a few ways your business can benefit from podcasting:

Every month, 116 million people listen to a podcast, according to data collected by a 2021 study called The Infinite Dial. Smart Speakers such as Google Home and Amazon's Echo Dot have contributed to this, and smartphones have contributed to this number even more so. Weekly podcast listeners consume 8 podcasts per week. Wouldn't it be great to be among the content consumed by these podcast devotees? This high level of engagement provides a smart opportunity to connect with listeners as a way to promote your business.

To get a strong start on your podcast, you'll need to:

Set a goal.

You'll want to ask yourself a few questions. How do you want to impact others...