What Has Changed in the Marketing Industry?
How has marketing changed?
In the last eighteen months, marketing has gone through quite an evolution. But then again, isn't it always changing?
Yes, marketing is always evolving in some way, but since the pandemic, marketing your products and services to your target audience has gotten more and more tricky.
It's also gotten more personal.
Sarah Stahl goes into fascinating detail about this in episode #6 of So, What Has Changed?, the Mitzi Jane Media Podcast.
Sarah's message to marketers is simple: Stop selling, and start storytelling.
People have made it pretty clear that they're tired of companies bombarding them to buy, buy, buy. The trust between business and consumers begins to crumble. Customers become tired of constant advertising. We see this in TV, with streaming services that eliminate commercials. We see this in electronic media sources, where you can purchase ad-free versions of apps, games, music, and videos.
People don't want to hear your sales pitch.
