The power of podcasting is an opportunity you can maximize for your business.

Not that long ago, few people had even heard about podcasts. Now, podcasting is on the rise, and there are many ways you can ride that wave of opportunity to benefit your business.

Here are a few ways your business can benefit from podcasting:

Every month, 116 million people listen to a podcast, according to data collected by a 2021 study called The Infinite Dial. Smart Speakers such as Google Home and Amazon's Echo Dot have contributed to this, and smartphones have contributed to this number even more so. Weekly podcast listeners consume 8 podcasts per week. Wouldn't it be great to be among the content consumed by these podcast devotees? This high level of engagement provides a smart opportunity to connect with listeners as a way to promote your business.

To get a strong start on your podcast, you'll need to:

Set a goal.

You'll want to ask yourself a few questions. How do you want to impact others...