What Has Changed in the Marketing Industry?
How has marketing changed?
In the last eighteen months, marketing has gone through quite an evolution. But then again, isn't it always changing?
Yes, marketing is always evolving in some way, but since the pandemic, marketing your products and services to your target audience has gotten more and more tricky.
It's also gotten more personal.
Sarah Stahl goes into fascinating detail about this in episode #6 of So, What Has Changed?, the Mitzi Jane Media Podcast.
Sarah's message to marketers is simple: Stop selling, and start storytelling.
People have made it pretty clear that they're tired of companies bombarding them to buy, buy, buy. The trust between business and consumers begins to crumble. Customers become tired of constant advertising. We see this in TV, with streaming services that eliminate commercials. We see this in electronic media sources, where you can purchase ad-free versions of apps, games, music, and videos.
People don't want to hear your sales pitch.
What...
What Has Changed in the Hospitality Industry?
How has the hospitality industry changed?
In the latest episode of So, What Has Changed?, the new Mitzi Jane Media podcast, Tynette Lynch, the newly appointed Director of Hospitality and Tourism for the city of Hoover, tells us a few interesting and unexpected things about how the hospitality industry has changed.
Tynette has over 30 years experience in the hotel management industry. In all her experience, however, the shifts she's witnessed have been both a sad and pleasant surprise.
The pandemic lockdown has created a ripple effect on America's economy and local businesses, but it also created positive changes at outdoor venues such as Aldridge Gardens. Tynette was thrilled to notice that the gorgeous gardens saw an explosion in the number of visitors. Their average number of visitors went from 85,000 - 90,000 per year to a whopping 150,000 per year. It made the perfect place for people to bring their families and feed their souls...
So, What Has Changed? Introducing the new Mitzi Jane Media Podcast
So, What Has Changed?
It was a pandemic that created a paradigm shift that rocked our world. The repercussions, however, varied for each person and each business. Some were forced to close their doors. Some discovered new ways to pivot. Some thrived and grew. In each scenario, something drastic changed, and with each change, we have something to learn.
"So, What Has Changed?" is both the theme question and the title for the brand new podcast by Mitzi Jane Media, a podcast that explores local perspectives on a global shift.
Every ripple matters.
Every life impact has value.
We're all in this together, so let's talk. Let's learn from each other and help each other grow. Let's connect and exchange stories. No two are the same, and every one of them has a purpose.
"... podcasting has experienced explosive growth ..."
"Entrepreneurship tends to flourish during downturns ..."
"... it forced so many people to change their day-to-day routines and encouraged them to try new things ... "
...
