How to Make the Most of Social Media Content

Trying to maximize the benefits of social media content can be frustrating.

You spend hours every week posting on social media, but the likes and comments just aren't what you hoped they would be. It's almost unheard of these days for someone to not use some form of social media. It's a great way to connect with friends and long-distance family. It's also a great way to reach your ideal customer. However, you may not know which is the best social media platform to use in order to reach your ideal client. You may be torn about what you should post about. You may not be the best at taking and posting photos, and shy away from videos entirely. Also, it takes so. much. time. Is it worth it?

The short answer:  yes. 

The best marketing move you can make for your business is to incorporate social media as part of your marketing strategy. We'll give you a few tips to get you started, and you'll be well-prepared to move forward with a fresh outlook on...

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Strategic Content Marketing - What Is It, and Do I Need It?

What is strategic content marketing, anyway? Do I even need it?

If this is a question you've asked yourself at any point in your marketing journey, you're asking a very important one. If you've spent any time in marketing circles of any kind, you'll hear the term "content marketing" thrown about pretty regularly. What is it, anyway? Isn't it simply posting on social media and engaging with commenters?

That's part of it, but there are other important elements to keep in mind to prevent content marketing from being a giant time-vacuum yielding little result.

What is content marketing?

First of all, content marketing takes many different forms: podcasting, videos, blog posts, social media, and more. Whatever content you produce for readers/listeners to consume needs to be quality, helpful, and consistent information. In order to use this sales tool well, you'll need to think about the long run, and plan accordingly. You are an expert in your field, and there are many things that others...

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