If this is a question you've asked yourself at any point in your marketing journey, you're asking a very important one. If you've spent any time in marketing circles of any kind, you'll hear the term "content marketing" thrown about pretty regularly. What is it, anyway? Isn't it simply posting on social media and engaging with commenters?
That's part of it, but there are other important elements to keep in mind to prevent content marketing from being a giant time-vacuum yielding little result.
First of all, content marketing takes many different forms: podcasting, videos, blog posts, social media, and more. Whatever content you produce for readers/listeners to consume needs to be quality, helpful, and consistent information. In order to use this sales tool well, you'll need to think about the long run, and plan accordingly. You are an expert in your field, and there are many things that others...
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