What is a Digital Marketing Plan?

Last week we answered the question of what a digital marketing strategy is with the seven pillars of 2021.

The seven pillars we touched on included identifying who you are. A business needs a specific, clear, and concise definition. If you are all over the place and offer a multitude of services, you may not realize that you are giving the impression that you're not very good at one or two things, but ok at many. 

Focusing on a couple of services rather than a broad range gives prospective clients or customers the confidence that you offer expertise. To read what the other six pillars are, we recommend going back and revisiting the 7 Pillars of a Digital Marketing Strategy, you may want to familiarize yourself with them as you begin to formulate your marketing plan. 

What is the difference between a digital marketing strategy and a plan? 

We are glad you asked!

A digital marketing strategy is a plan...

We are interrupting our series on Google My Business with a special announcement. Mitzi Jane Media will be leading a class for authors and writers in conjunction with the 2021 Southern Christian Writer's Conference June 4-5. 

Don't miss out and sign up here > Southern Christian Writer's Conference 2021

If you've ever struggled with building your online brand as a writer, this class will introduce you to several important steps in getting started, time management, and your best platform. 

When developing a digital marketing plan, you need to incorporate a plan to reach your target market, decide what you can offer them, and discover where they are hanging out. 

Not All Brands Are The Same

Take the fast-food industry. There are many which serve the same type of food but it's all packaged differently. Fans of each of those brands would say their fast-food restaurant is the best, simply based on their tastes, location, price, availability, and so on.

Not all...

The Covid-19 crisis has shut down many companies around the world permanently and temporarily. Over the next months, many small businesses will be reopening to a totally different market climate. How a small business chooses to reopen will greatly matter to their brand image, their employee and customer's safety and the future of the company.

Although essential businesses have remained open, they have been required to do business very differently to protect their employees, vendors, and customers. 

As we seek to reopen our business, we have examples of how essential businesses have been effective at communicating a paradigm shift in how they deliver their products and services to guide us.

Before you create your communication plans, please keep in mind that people are experiencing and responding to this crisis in unique ways. Others may be experiencing this very differently than you are. Your guiding factors in how to respond and communicate should not only be based on your...