What Has Changed in the Hospitality Industry?

How has the hospitality industry changed?

In the latest episode of So, What Has Changed?, the new Mitzi Jane Media podcast, Tynette Lynch, the newly appointed Director of Hospitality and Tourism for the city of Hoover, tells us a few interesting and unexpected things about how the hospitality industry has changed. 

 

 

Tynette has over 30 years experience in the hotel management industry. In all her experience, however, the shifts she's witnessed have been both a sad and pleasant surprise.

The pandemic lockdown has created a ripple effect on America's economy and local businesses, but it also created positive changes at outdoor venues such as Aldridge Gardens. Tynette was thrilled to notice that the gorgeous gardens saw an explosion in the number of visitors. Their average number of visitors went from 85,000 - 90,000 per year to a whopping 150,000 per year. It made the perfect place for people to bring their families and feed their souls in gorgeous...

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So, What Has Changed? Introducing the new Mitzi Jane Media Podcast

So, What Has Changed?

It was a pandemic that created a paradigm shift that rocked our world. The repercussions, however, varied for each person and each business. Some were forced to close their doors. Some discovered new ways to pivot. Some thrived and grew. In each scenario, something drastic changed, and with each change, we have something to learn.

"So, What Has Changed?" is both the theme question and the title for the brand new podcast by Mitzi Jane Media, a podcast that explores local perspectives on a global shift.

Every ripple matters.

Every life impact has value.

We're all in this together, so let's talk. Let's learn from each other and help each other grow. Let's connect and exchange stories. No two are the same, and every one of them has a purpose.

"... podcasting has experienced explosive growth ..."

"Entrepreneurship tends to flourish during downturns ..."

"... it forced so many people to change their day-to-day routines and encouraged them to try new things ... "

...

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Tips for Strengthening Your Search Engine Optimization

You have your website built. It is designed exactly as you like. You're pumping out content on the blog, but the traffic is still barely more than a trickle.

The problem may be as simple as weak SEO, and here are some tips for making it stronger.

With a few tweaks to your website or blogging habits, these tips are a sure-fire way to blast an uptick in your website traffic.

Make your visitors want to stick around.

The amount of time a visitor spends on your website matters. One way to make someone want to linger a little while longer is to make your content easy to read. If your website or blog is messy, cluttered, and annoying to navigate, the reader will click right back out and go find another website that doesn't stress them out. Don't underestimate the magic in bullet point lists in a blog post. It's clean and easy to read, which will make your visitor want to read a little more. There is also a special kind of magic in using plenty of subheadings, like the one just above...

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How to Make the Most of Social Media Content

Trying to maximize the benefits of social media content can be frustrating.

You spend hours every week posting on social media, but the likes and comments just aren't what you hoped they would be. It's almost unheard of these days for someone to not use some form of social media. It's a great way to connect with friends and long-distance family. It's also a great way to reach your ideal customer. However, you may not know which is the best social media platform to use in order to reach your ideal client. You may be torn about what you should post about. You may not be the best at taking and posting photos, and shy away from videos entirely. Also, it takes so. much. time. Is it worth it?

The short answer:  yes. 

The best marketing move you can make for your business is to incorporate social media as part of your marketing strategy. We'll give you a few tips to get you started, and you'll be well-prepared to move forward with a fresh outlook on...

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Strategic Content Marketing - What Is It, and Do I Need It?

What is strategic content marketing, anyway? Do I even need it?

If this is a question you've asked yourself at any point in your marketing journey, you're asking a very important one. If you've spent any time in marketing circles of any kind, you'll hear the term "content marketing" thrown about pretty regularly. What is it, anyway? Isn't it simply posting on social media and engaging with commenters?

That's part of it, but there are other important elements to keep in mind to prevent content marketing from being a giant time-vacuum yielding little result.

What is content marketing?

First of all, content marketing takes many different forms: podcasting, videos, blog posts, social media, and more. Whatever content you produce for readers/listeners to consume needs to be quality, helpful, and consistent information. In order to use this sales tool well, you'll need to think about the long run, and plan accordingly. You are an expert in your field, and there are many things that others...

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8 Ways to Use a Podcast to Grow Your Business

There are many ways to use a podcast to grow your business.

A podcast can contribute to your business growth tremendously. Here are eight specific ways you can use your podcast to your business advantage.

1. Establish Trust as an Expert in Your Field

Talk about what you know, and speak confidently about it. Once your listeners realize they can bank on the solid information you're providing them, they'll trust you. People buy from the companies they trust. Make sure to keep your podcast relevant to your brand, and listeners will be able to easily associate the quality content with the quality of your brand.

2. Keep Your Content Relevant. 

Want to drive traffic to your podcast, which essentially drives traffic to your brand? Talk about things that are relevant to your business, your listeners' needs, and current events. Tie the information to what's going on in the world right now, and you'll draw more listeners. By keeping the content fresh, you build a relationship...

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Maximizing the Power of Podcasting for Your Business

The power of podcasting is an opportunity you can maximize for your business.

Not that long ago, few people had even heard about podcasts. Now, podcasting is on the rise, and there are many ways you can ride that wave of opportunity to benefit your business.

Here are a few ways your business can benefit from podcasting:

Every month, 116 million people listen to a podcast, according to data collected by a 2021 study called The Infinite Dial. Smart Speakers such as Google Home and Amazon's Echo Dot have contributed to this, and smartphones have contributed to this number even more so. Weekly podcast listeners consume 8 podcasts per week. Wouldn't it be great to be among the content consumed by these podcast devotees? This high level of engagement provides a smart opportunity to connect with listeners as a way to promote your business.

To get a strong start on your podcast, you'll need to:

Set a goal.

You'll want to ask yourself a few questions. How do you want to impact others...

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Tools Needed to Start Your Podcast

What tools do I need to start a podcast?

Starting a podcast can be done using simple tools you already have. It's worth it, however, to make sure you have the right equipment to get the best quality audio as possible.

The things you'll need to start a podcast are:

1. Equipment
2. Audio Editing software
3. Subscription to podcast platform
4. Intro/outro music (suggested, but not mandatory)
5. Setup/Management of the podcast
 

Equipment

One of the most important (and toughest) choice you'll make when starting a podcast is choosing the right equipment. Ask a handful of podcasters what equipment they use, and you'll likely get a different answer from each one. It really boils down to preference, quality, and budget. 

I've known podcasters who got a strong start by simply recording on their phone. The sound quality was decent, and their message was launched. iPhone users usually have Garage Band already installed on their phone for audio recording and editing. Android users...
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Why Do I Need a Podcast for My Business?

 Why do I need a podcast for my business?

Starting a podcast for your business can be a powerful marketing tool that allows you to broaden your reach and make connections with people by providing them with helpful information.

It seems like everyone is talking about a podcast they’ve listened to recently, and how it positively impacted their thinking. Podcasts are a rapidly growing industry, and for good reason. Podcasts contain valuable information that can hook your audience and allow them to view your brand in a fresh, new light. If you’ve wondered whether or not you should start your own podcast, here are six reasons why launching a podcast would greatly benefit your business.

Increase brand awareness.

When your target audience finds value in your podcast, you are able to reach them and connect with them in an authentic, organic way. You are given a chance to offer enjoyable and helpful information as an expert in your field, and the listener will come back...

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Digital Marketing Implementation for 2021

Uncategorized Jun 09, 2021

Digital Marketing Implementation

We welcome you back to our series on Digital Marketing. In previous blog posts, we've introduced Strategy and Planning. If you have time, we suggest you begin with Digital Marketing Strategies, the 7 Pillars of 2021.

Today we will get to the details of executing a plan. If you've missed that post, you can go back and read What is a Digital Marketing Plan, here. Both past blog posts will give you the information you need to start your business marketing plan. 

 

A Big Plan Starts with Small Steps

For most of any digital marketing plan, deciding on how you will get the information into the hands of your target market is the first step.

A few things we suggest as "must-haves" are:

  • A Google My Business Page
  • A User-Friendly Website
  • A Facebook Business Page

These three suggestions are the very basic modes of how your target audience in your community will find your business. We have a series on Google My Business, you can start with:

How...

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