1. Establish Trust as an Expert in Your Field
Talk about what you know, and speak confidently about it. Once your listeners realize they can bank on the solid information you're providing them, they'll trust you. People buy from the companies they trust. Make sure to keep your podcast relevant to your brand, and listeners will be able to easily associate the quality content with the quality of your brand.
2. Keep Your Content Relevant.
Want to drive traffic to your podcast, which essentially drives traffic to your brand? Talk about things that are relevant to your business, your listeners' needs, and current events. Tie the information to what's going on in the world right now, and you'll draw more listeners. By keeping the content fresh, you build a relationship...