What Has Changed in the Marketing Industry?
How has marketing changed?
In the last eighteen months, marketing has gone through quite an evolution. But then again, isn't it always changing?
Yes, marketing is always evolving in some way, but since the pandemic, marketing your products and services to your target audience has gotten more and more tricky.
It's also gotten more personal.
Sarah Stahl goes into fascinating detail about this in episode #6 of So, What Has Changed?, the Mitzi Jane Media Podcast.
Sarah's message to marketers is simple: Stop selling, and start storytelling.
People have made it pretty clear that they're tired of companies bombarding them to buy, buy, buy. The trust between business and consumers begins to crumble. Customers become tired of constant advertising. We see this in TV, with streaming services that eliminate commercials. We see this in electronic media sources, where you can purchase ad-free versions of apps, games, music, and videos.
People don't want to hear your sales pitch.
What...
What Has Changed in Commercial Real Estate?
The real estate market made some drastic changes after the pandemic.
In many ways, we're still reeling from it. It's definitely a seller's market now, which allows people to sell their homes at a premium. Will it balance back out?
In episode #5 of So, What Has Changed?, the Mitzi Jane Media podcast, Mitzi interviews long-time friend Jason Stinson, who has many years experience in commercial real estate.
Jason has an Undergrad in management and a Master's in business, which has served him well through his varied experience as a businessman. He obtained a broker license and earned a CCIM designation through National Association of Realtors. Backed by a high education, Jason's passion for real state came from a surprising career at a surprisingly young age.
Up to the age of 13, Jason enjoyed working for his father at his fireworks stand. At the ripe old age of 15, Jason started his first retail fireworks business. The fireworks business remained successful for the...
What Has Changed in the Hospitality Industry?
How has the hospitality industry changed?
In the latest episode of So, What Has Changed?, the new Mitzi Jane Media podcast, Tynette Lynch, the newly appointed Director of Hospitality and Tourism for the city of Hoover, tells us a few interesting and unexpected things about how the hospitality industry has changed.
Tynette has over 30 years experience in the hotel management industry. In all her experience, however, the shifts she's witnessed have been both a sad and pleasant surprise.
The pandemic lockdown has created a ripple effect on America's economy and local businesses, but it also created positive changes at outdoor venues such as Aldridge Gardens. Tynette was thrilled to notice that the gorgeous gardens saw an explosion in the number of visitors. Their average number of visitors went from 85,000 - 90,000 per year to a whopping 150,000 per year. It made the perfect place for people to bring their families and feed their souls...
