What is a Digital Marketing Plan?

Last week we answered the question of what a digital marketing strategy is with the seven pillars of 2021.

The seven pillars we touched on included identifying who you are. A business needs a specific, clear, and concise definition. If you are all over the place and offer a multitude of services, you may not realize that you are giving the impression that you're not very good at one or two things, but ok at many. 

Focusing on a couple of services rather than a broad range gives prospective clients or customers the confidence that you offer expertise. To read what the other six pillars are, we recommend going back and revisiting the 7 Pillars of a Digital Marketing Strategy, you may want to familiarize yourself with them as you begin to formulate your marketing plan. 

What is the difference between a digital marketing strategy and a plan? 

We are glad you asked!

A digital marketing strategy is a plan...

What is Digital Marketing Strategy?

Learning how to sell smart and build trust with a Digital Marketing Strategy includes seven pillars. 

Digital Marketing Strategy Roadmap

Inbound marketing is built within a digital marketing strategy for today's markets that builds a foundation of trust and open communication between the seller/business and the buyer/client with seven pillars. 

Do you cringe when your phone rings and the caller ID is SPAM?

Telemarketing is a type of marketing that is most referred to as annoying but the real definition is outbound marketing. The goal is to interrupt and grab a person's attention. 

This type of marketing includes popup ads on social media or commercials on television. The commercials or ads can be loud and flashy. Once upon a time accompanying jingles would stick in your head like glue.

The thought process behind this method was to influence buyers subconsciously.

But does it really work?

Inbound marketing or Permission marketing...

SET UP YOUR GOOGLE MY BUSINESS FOR SUCCESS

Make these tasks a priority to set up your Google My Business for success. They will make a huge difference in Search Engine Optimization (being found) and engagement (knowing). In other words, these tasks will help you get more business.

Image Matters

“A picture is worth a thousand words,” and this is very true when it comes to the success of your business. Images improve any Google search results by 28%.

Be picky about the images you place on a page. Remember, you want to put your best foot forward. Take pictures of your business location and building, both inside and outside. Add pictures of your products and services. Don't put images online of your customers or clients or anyone else without permission. 

Do take as many pictures as you can. Creating an open policy of encouraging customers and clients to add their own, is also a positive.

Here are a few tips for images and increasing your Google My...

Last week we discussed setting up your Google My Business Page. This week we will continue our series with Claiming Google My Business Page.

Why Claim My Google My Business Profile

1. Control of Information: By claiming your business profile, you are controlling the information that Google displays. You are able to provide the best most accurate information and will be able to verify and edit the information about your business as needed.
2. Customer Reviews: With a Google My Business page, as the owner, the customer reviews come to you. With each review, your profile will be notified. This in turn provides you an opportunity to interact with your reviewers. You will not only be able to respond to your reviews but monitor them. This is a great resource for your business.
3. Geographical Searches: As we touched on in our previous blog post, 90% of all local purchases are made after a Google search. You want your products or services to be listed in those searches. If your business can't...

Did you realize that you may be missing some of your best customers and clients simply because you don’t have or own a Google My Business page? Many Google My Business Pages are simply not set up, because business owners do not know the process. Here is your guide to Google My Business Setup.

Why Google My Business

According to the State of Marketing Report - 2020, 88% of local consumers used their smartphones to visit or call a local business to make a purchase. Many prospective clients or consumers are also using Google My Business to check business hours, locations, reviews, and insights.

If you don’t have a Google My Business page, then you should get excited about spending an extra 30 minutes setting one up.

Another important fact is that someone else can set up a page on Google for your business and if you don’t have access to that page, you can’t control the information being published. 

Plus, a staggering 97% of people admitted that they learn...

More professional and business owners are on LinkedIn than any other social media profile. In fact, in 2020 alone, there were over 740 million active users with more than 55 million companies represented. 

This is huge for professionals. This is a platform solely designed to connect business services, products, and clients.

If you have a small, medium, or large company, having a presence on LinkedIn and a professional page is a must. 

7 Aspects of a Business LinkedIn Page

There are seven recommendations for creating a business page.

1. A Branded Banner and Professional Image
2. A Compelling "About Us" Section
3. Key Information 
4. Showcase Pages
5. A Career Page
6. Endorsements - Given & Collected
7. Competition

Keep your company brand true in all your posts and pages. If you don't have branded images, hiring a marketing company can create a brand for you.

A professional image of the business owner or CEO should be displayed. Make sure the image is up-to-date and the right size and...

Covid-19 has forced the world to go home and go digital. A paradigm shift has occurred in which we are all navigating the best way we know how.

The businesses that have made a pivot or digital native businesses have weathered the Covid-19 storm and are ahead of the curve. Those that were first to market with needed products and services related to Covid-19 are seeing a revenue returns like no other time in history.

I spoke to a entrepreneur in Birmingham yesterday who has worked with several successful startup. He was working on a million dollar second round in the spring when the investor pulled out of the deal. He has used his knowledge of the start up world to pivot to onsite Covid-19 testing technology. He is set to be first to market on this technology and make millions. 

What about the rest of us? What is the next step?

We have weathered the worst of Covid-19 and we are dealing with the aftermath and a divide world and divisive culture.

It is time to reassess...